Sales & Marketing Dashboard Assessment
Integrated Performance Snapshot What is a Dashboard Assessment?
The Northbridge dashboard assessment provides organizations of any size with a quick, affordable and integrated view of sales and marketing effectiveness.
A dashboard assessment will provide an independent, unbiased evaluation of over 20 performance metrics in five sales and marketing management categories.
In less than two weeks elapsed time, Northbridge will perform a high-level review of your sales and marketing programs with a view to assessing their effectiveness. The dashboard assessment is presented in a concise written report, which includes:
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An ‘at-a-glance’ snapshot of sales and marketing performance
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Recommended areas for immediate improvement
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Areas identified as requiring more comprehensive analysis
Why Do a Dashboard Assessment?
Many companies try to implement value-based sales and marketing strategies in an effort to take advantage of market opportunities. Often, these strategies fail to deliver the desired results due either to an inadequate understanding of the market requirements, inefficient use of available resources, or a misalignment of strategic sales and marketing programs. A dashboard assessment is recommended for any organization experiencing one or more of the following symptoms:
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Inadequate performance of your sales and marketing activities
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Inability to isolate the problem areas
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Need for an impartial, objective assessment of the health of your sales and marketing organizations
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Lack of time or resources to conduct a full marketing audit
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Urgent need for decisive action
A dashboard assessment is often the first step in transforming business objectives into reality. The Northbridge Approach
The Northbridge Dashboard Assessment is completed within a 10-day period – from the moment we’re engaged to the presentation of the final report. Here is how we do it.
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Interviews and Data Collection
We quickly collect the necessary information from available internal and external sources and will interview up to three sales and marketing executives.
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Analysis and Recommendations
We then analyze the data collected, interpret interview findings and prepare actionable recommendations designed to improve the efficiency and effectiveness of your sales and marketing operations.
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Presentation of Findings
The findings of the assessment are summarized in a concise, integrated dashboard overview. Key strengths and weaknesses are identified and clear recommendations are provided concerning areas of improvement and next steps.
To book a Dashboard Assessment or for more information, contact:
The Northbridge Group at 613.907.1806
or email us at info@thinknorthbridge.com
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